Almost half of commuters use their smartphones for ordering food or shopping. Commuter commerce is a growing trend according to research from Fetch. A recent survey conducted by the mobile agency has revealed that 43% of the 1,700 US commuters they surveyed last month have used their mobile phone to shop or order food ahead. This percentage of shopping and food ordering via smartphones is higher than before. The commuters who were surveyed also revealed that they engaged in mobile commerce activities during their commute more now than they did…
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London mobile commerce has gone underground
Shoppers are enjoying spending their time on the Tube hunting for and purchasing products. Underground train commuters are now spending a rising amount of time shopping over London mobile commerce channels as they use this opportunity to research products, compare prices and buy what they need. A recent study by Pay by Bank, a mobile payments provider, showed m-commerce is hotter than ever. Pay by Bank has determined that 39 percent of Tube riders are also checking out London mobile commerce opportunities by browsing for products and services as well…
Read MoreMobile shopping is a favorite activity of 14 percent of commuters
That said, 76 percent of smartphone users would consider shopping on their devices during the commute. A recent Ipsos poll that was commissioned by PayPal has determined that more than one in every 10 commuters have already engaged in mobile shopping during their commute; an activity that has been nicknamed “commuter commerce.” The survey found that there are a wide range of reasons commuters are using their mobile devices. What the Ipsos research showed was that 67 percent of commuters are using their smartphones for texting, but 44 percent are…
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