american mobile commerce Archives

Americans look to mobile shopping research first, then head to stores

01/11/201801/10/2018 L. Green

New research shows that most U.S. consumers will check out a product online before buying in person. Last year, the American e-commerce market watched mobile shopping research take off before consumers were even getting in their cars to visit stores. In fact 88 percent of consumers were using the internet to read up on products before making an in-store purchase. During the holiday season, many people who had planned to shop online headed to brick and mortar shops. In the United States, holiday shoppers used online and mobile shopping research…

Mobile commerce shopping is central to consumer retail experience

12/19/201712/16/2017 Jesse Collins

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

Holiday mobile commerce will play a leading role for Americans

11/25/201611/23/2016 Jennifer Goula

Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…

Mobile commerce experience is frustrating the vast majority of American shoppers

05/06/201605/04/2016 Jesse Collins

Retail Mobile Commerce Experience Statistics

A Forrester study has shown that the experience of shopping over smartphones is irritating U.S. consumers. Forrester Research has now released its most recent online shopping forecast and has shown that the mobile commerce experience is causing frustration to 4 out of every 5 shoppers who have tried the channel. The prediction for online shopping as a whole is that by the end of 2020, U.S. digital retail would skyrocket to $500 billion. Comparatively, the online retail sales in the country are currently expected to reach $373 billion by the…

New report tracks growth of mobile commerce

08/28/201408/26/2014 John Montgallo

Report shows that mobile shopping is on the rise throughout the US BI Intelligence has released a report concerning the ongoing growth of mobile commerce in the U.S. The rate at which people are using their smartphones and tablets to shop for and purchase products online and in physical stores is growing. Mobile purchases in physical retail stores is still quite low when compared to spending online, but more retailers are beginning to take steps to accept mobile payments in their stores. Mobile spending reaches $8 billion in the second…