Ule e-commerce venture shows a great deal of promise
Tom Group, a media conglomerate based in China, expects to see strong growth in its e-commerce ventures thanks to aggressive advertising campaigns that will be launched later this year. The organization has been working with China Post, the country’s postal service, in order to engage consumers that are becoming more interested in using their mobile device to shop. The two parties recently launched Ule, an e-commerce platform that has managed to acquire a great deal of support over its relatively short lifetime.
Ule manages to find success without strong marketing
In the first half of this year, Ule saw its gross merchandise volume exceed $500 million, more than doubling the volume it had seen in 2012. Thus far, Ule has managed to make an impact without the backing of aggressive marketing. The platform debuted in late 2010 and has managed to outperform many of its competitors with only minimal advertising spending coming from China Post and Tom Group.
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Consumers becoming more involved in online shopping
Chinese consumers have shown a great deal of favor for mobile commerce and online shopping. More consumers have access to smartphones and tablets now than ever before and this has enabled many people to engage in online shopping in a way that is more convenient to them. This trend has helped Ule compete against Alibaba’s Taobao e-commerce venture, which is one of the largest e-commerce platforms in the world. Part of Ule’s success is due to the resources it has access to through China Post.
New marketing campaigns expected to power Ule growth
Tom Group and China Post have established a strong foundation upon which Ule can grow. Future growth is to be powered by expansive marketing campaigns that will be launched in the coming months. The growing interest that consumers have been showing to mobile commerce is also expected to add momentum to Ule’s growth. Notably, however, approximately 90% of China’s population does not shop online, so there is plenty of room to grow for Ule and its competitors.