QR codes have become a popular way for businesses to engage with consumers. The codes have led the emergence of a new marketing revolution, one focused exclusively on mobile technology. Given the popularity of smart phones, tablets and other mobile devices, companies have a lot to gain from targeting the mobile audience. There has been no shortage of creative uses for QR codes, but one such use is rarely seen. That is, QR codes do not often adorn clothing. A company in Groton, Connecticut, is changing that.
Tee’s Plus, a company specializing in branded merchandise, has taken to adding QR codes to shirts, sweaters, hats and even pens. Leo Pond, information-technology manager for Tee’s Plus, says that the company’s clientele has been rapidly expanding because of its offering to print QR codes in this way. The company can program the codes to meet the needs of their clients and will make changes to the content the codes link to at any point in the future if need be.
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National parks have been quick to adopt the use of these textile QR codes. Tee’s Plus has been producing coded shirts and other merchandise for parks in California, Oregon and Washington in droves. There has even been some interest from local bands, as the codes are an inexpensive alternative to traditional marketing strategies.
“This is a great opportunity for us,” says Pond.
Tee’s Plus has plans to expand its offering of QR-centric printing services, but will continue to focus on textile merchandise for the time being.