The e-commerce giant has launched the new system at two of its Amazon Go stores for faster checkout.
Amazon One is launching at two Amazon Go stores to help make the checkout process quicker and easier for consumers there. The palm payment technology was developed to simplify the shopping experience as a whole.
The online marketplace giant is seeking to provide consumers with an enhanced retail experience.
Though the initial Amazon One rollout is exclusively at the company’s own stores, the intention is to roll it out further at some point. Eventually, it will be sold as an option for other retailers and companies as well.
The two locations where the technology is already being used is in two of the company’s stores. Its hardware provides the unique capacity to capture a consumer’s palm characteristics. These include ridges, lines and even the patterns of their veins. The result is essentially a signature made of the individual’s palm. This palm data, said the company, will be treated as securely and importantly as other types of sensitive personal data.
The Amazon One palm data is comparable to the use of fingerprints or facial recognition.
“We’re always looking for ways to make our customers’ lives better, and one area where we’ve spent time innovating is the customer shopping experience in stores. Today, our physical retail team is excited to introduce a new innovation called Amazon One. Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature,” read an Amazon blog post by physical retail and technology VP, Dilip Kumar.
Consumers can register to use Amazon One in less than a minute. All they need to do is insert a credit card into the device before holding their palm over it to be scanned. The device links that palm scan to the credit card. They can choose to use one palm or both.