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Studies show consumers are using their smartphones to become educated shoppers

Studies show consumers are using their smartphones to become educated shoppers

(adsbygoogle = window.adsbygoogle || []).push({}); A pair of studies are showing that now, more than ever, consumers are using their mobile devices to educate themselves regarding the details and prices of products before they make a purchase. Invodo, an e-tailing group, has released a report entitled “Deliver superior shopping experiences via video: consumer insights and retail execution”, based on their research, which has indicated that within the three months prior to being surveyed, 49 percent of smartphone … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Research shows only one in ten consumers have received a mobile discount coupon

Research shows only one in ten consumers have received a mobile discount coupon

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications

The number of mobile gamers in the United States has broken the 100 million mark

The number of mobile gamers in the United States has broken the 100 million mark

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, United States

Fiksu data shows price of mobile marketing down and download of apps even out

Fiksu data shows price of mobile marketing down and download of apps even out

Fiksu, Inc., the first mobile ecosystem-wide app user acquisition platform in the industry, has reported that in February 2012, there was an evening out of the downloading of mobile apps, after the post-holiday boom in January which broke all previous records. The company’s data also showed that the price of acquiring new loyal app users experienced only a marginal increase during that month. The Fiksu App Store Competitive Index showed that there was a decrease in the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

Captain Morgan releases new free Captain’s Conquest mobile social game

Captain Morgan releases new free Captain’s Conquest mobile social game

Captain Morgan, the maker of the Original Spiced Rum, has announced the release of a cutting edge new social game for mobile called “Captain’s Conquest”, that provides its players with rewards for adventure, exploration, and social influence in real life. It is a free download – from both the Apple App Store and the Android Market – that functions by turning the cities in which mobile device users live into an open sea map that encourages … Read entire article »

Filed under: Entertainment Industry, Mobile Commerce, Mobile Marketing, Social Media Marketing

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Marketing, Near Field Communications, QR Codes, Trends

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes