QR Code Press » Entries tagged with "mobile market"
As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter
According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends
Mobile technology and social media gives insurance customers improved options and customer service
According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends
Study shows that consumers are eager for mobile coupons, but few receive them
A recent study from the Mercator Advisory Group, an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such items. Mobile coupons are a growing trend in the world of mobile marketing and commerce. These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement. These coupons … Read entire article »
Filed under: Commercial, Featured News, Mobile Marketing, Near Field Communications, QR Codes, Trends, United States
Something Massive acquires Circ.us, claims title as first post-PC advertiser
Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Marketing, Trends
Rapidly increasing adoption of mobile devices boosts Google’s advertising income
A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends
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