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Eco friendly SMS for mobile marketers

Eco friendly SMS for mobile marketers

(adsbygoogle = window.adsbygoogle || []).push({}); Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Mobile users watch large amounts of video

Mobile users watch large amounts of video

Mobile marketing with videos is a hit According to the results of a recent survey, 31 percent of consumers as a whole have already viewed at least one product video over a smartphone screen within the last three months. Among owners of smartphones, themselves, the number of individuals who had watched a product video on their mobile device screens spiked to 49 percent. According to Craig Wax, the CEO of Invodo, they were surprised by the results of … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Tablet Commerce, Trends, United States

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Study shows that consumers are eager for mobile coupons, but few receive them

Study shows that consumers are eager for mobile coupons, but few receive them

A recent study from the Mercator Advisory Group… an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such items. Mobile coupons are a growing trend in the world of mobile marketing and commerce. These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement. These coupons can be … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, Near Field Communications, QR Codes, Trends, United States

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Studies show consumers are using their smartphones to become educated shoppers

Studies show consumers are using their smartphones to become educated shoppers

A pair of studies are showing that now, more than ever, consumers are using their mobile devices to educate themselves regarding the details and prices of products before they make a purchase. Invodo, an e-tailing group, has released a report entitled “Deliver superior shopping experiences via video: consumer insights and retail execution”, based on their research, which has indicated that within the three months prior to being surveyed, 49 percent of smartphone users, and 61 percent … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Research shows only one in ten consumers have received a mobile discount coupon

Research shows only one in ten consumers have received a mobile discount coupon

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications