QR Code Press

Who will win over consumers and marketers alike?

04/09/201104/20/2011 John Montgallo

As the field of mobile marketing becomes ever more diverse, new applications are emerging that seek to dethrone the powerful QR codes. Barcode data matrixes have proven themselves to be revolutionary tools for advertisers seeking to engage an audience becoming increasing enthralled with mobile devices. As the devices become more technologically advances, barcodes must adapt in order to keep up with progression. Despite the emergence of newer barcodes, QR codes have shown their perseverance and won’t be going anywhere without a fight. Recently, Google put a halt to their use…

Lowes new look sporting Microsoft Tags all over the place!

03/31/2011 L. Green

Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more…

Will QR codes make it to the next level in mobile marketing?

03/17/2011 Stephanie Beck

Despite reports that QR code use has risen some 1,200% in the last year, the codes seem to have a long way to go if they want to be popular with the next generation. According to a recent survey conducted by Dubit, a research firm that has worked with children for more than a decade, QR codes may not be as popular as once believed. The new study was conducted in the UK with more than 1,000 British teenagers. The survey found that 72% of people between the ages of…

Colorful and Interactive Marketing Signage

03/07/2011 Jennifer Goula

Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes…

2D codes used to help travelers navigate

03/04/201103/03/2011 John Montgallo

The city of Port Townsend, Washington, has announced that it will be using QR codes and Microsoft Tags to their maps of the city. Town Graphics, a company that specializes in creating interactive maps, will be providing hand-drawn pictorial maps of the Olympic Peninsula Victorian town. The company has provided two mock-ups that provide proof of concept of the endeavor. The codes on the mock-up maps link to sponsors videos on YouTube. The company is making use of the versatility of the codes, taking advantage of the fact that the…