The team at Canadian based Best Health magazine has announced that a Microsoft Tag will be featured on the cover of the March/April issue. Readers are being encouraged to scan the code with their smart phones for exclusive online content. The issue features an interview with eTalk anchor Tanya Kim and those that scan the code will be able to get a behind-the-scenes look at the interview. Scanning the Tag will bring readers to the magazines mobile site where they can see videos of the photo-shoot. “We were thrilled when…
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Big waves being made in code marketing by two industry giants
Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University.…
Read MoreRead all about it! USA Today uses Microsoft Tags!
The USA Today newspaper has announced the use of Microsoft Tags, a 2d barcode that is said to be the next generation in QR. The newspaper will feature at least one of the codes in each of its print sections and will provide readers with direct access to videos and other online content. The codes will also link readers to photo galleries, sports scores, and financial news. Readers will also be able to sign up to receive updates through email or text message. David Hunke, president and publisher of USA…
Read MoreCampaign to target mothers using Quick Response scanning technology
Young America, a nursery and youth furniture manufacturer, has taking its first steps into the mobile marketing realm by implementing QR codes on all its point-of-sale materials. The company has opted to use the technology as a real-time solution for customers and as a means to connect with them more directly. The initiative is planned to roll out in full force at the end of this month. A report by Millennial Media suggests that smart phone use among mothers is increasing at a rapid rate and is still a virtually…
Read MoreMicrosoft version of QR decorative codes – Hit or Miss?
There are definite pros and cons to the new Microsoft tag, their version of the two dimensional QR codes. As you can see, on the surface, the difference and where they excel, is their pretty colors and ability to produce different images. First released in 2009, these tags have fallen short of some critics expectations, but there still maybe more love for them down the road. Many experts state that generating a free, although plain, black and white code is better due to the fact that it’s not a service…
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