Top women’s active lifestyle magazine, SHAPE, has announced the massive success of its mobile sweepstakes that used 2D barcodes… such as QR codes, and Microsoft Tags – which broke previous records of the use of the technology, with almost 400,000 scans. The sweepstakes was detailed in the November issue of the magazine in celebration of the 30th anniversary of the brand. The campaign was created by the mobile marketing company called Nellymoser, and involved an interactive sweepstakes that gave the magazine’s readers the chance to win one of nearly 1000…
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MMA releases whitepaper to explain the best use of mobile barcodes to marketers
The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…
Read MoreMicrosoft Tags provide greater security than QR code
If you are new to QR codes and have been wondering what these black and white stamps are doing appearing all over the place this year, including in shops, at various festivals and events, and on marketing materials, you are not alone! The use of Quick Response Codes allows users of smartphones and tablet devices to scan them and be carried to a URL for information, offers, discounts, and other opportunities. There’s also been another code popping up in the media lately two, Microsoft’s QR code technique named “Tag”, holding…
Read MoreThree stages of mobile marketing, Part III: An industry professional’s point of view
Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…
Read MoreExcuse me but there’s a QR code in my drink?!
Marketers in Minnesota have found a way to engage consumers through the use of QR codes. The codes have been showing up at the Chino Latino restaurant in Minneapolis. While some tech-savvy diners have come to expect to see the codes emblazoned on menus, few were prepared to see a code popping up out of their drinks. Paper umbrellas have been replaced with QR codes. Life in the Twin Cities area is becoming more integrated with technology. Smart phone use is on the rise, spurring advertisers to adapt to a…
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