QuickMark’s new 2d app for Mac

Screenshot of QuickMark App at Mac Store

The new QuickMark now allows two-dimensional tags for the Mac OS X that can be bought for only $2.99 at the Mac App Store. The 2D tag enables the Mac to easily decipher URLs, location coordinates, address cards and plain texts. For the recently released QuickMark, it has a Quick Code format and is able to read both QR Code and Data Matrix, which are the standard 2D codes. Recently, the use of 2D codes has become very popular. They can now be found not only in the Internet but…

Read More

Campaign to target mothers using Quick Response scanning technology

Young America, a nursery and youth furniture manufacturer, has taking its first steps into the mobile marketing realm by implementing QR codes on all its point-of-sale materials. The company has opted to use the technology as a real-time solution for customers and as a means to connect with them more directly. The initiative is planned to roll out in full force at the end of this month. A report by Millennial Media suggests that smart phone use among mothers is increasing at a rapid rate and is still a virtually…

Read More

QR codes join the work force

Though the economy is recovering, the number of people left unemployed in the wake of the recession remains high. Businesses are still cutting their costs in efforts to keep their heads above water and the job market is still barren and uninviting. In an effort to keep costs down but reach a wider audience, many employers are looking to take advantage of mobile technology. QR codes have been used in marketing and promotional campaigns and not businesses are looking to implement the codes to engage job seekers. Ernst & Young,…

Read More

A star was born but what does the future hold for QR codes?

  2011 may well be the year in which mobile marketing and advertising are revolutionized. Though QR codes were invented in the 90’s as an easy way for Japanese auto manufacturer, Toyota, to keep track of inventory, QR has gain prestige in recent years. In an emerging industry with still vague boundaries and definitions, the 2d barcode is quickly forming the structure upon which most mobile marketing will be based. The advent of the smart phone brought with it a new field of digital interaction. From augmented reality to mobile…

Read More

A recipe for success!

QR codes restaurants

  Chef Jose Duarte of Boston’s Taranta restaurant is creating a whole new eating experience with QR codes by bringing the mobile marketing technology into the food service industry. Servers adorned in shirts bearing the code have been attracting the attention of patrons. Inspired by what he saw at the Madrid Fusion restaurant even in Spain five years ago, where colleague Seiji Yamamoto used the codes in several of his demos, Duarte is planning to incorporate the technology on more than just t-shirts. Duarte stunned the crowd at the Fairmont Copley…

Read More