QR Code Press

The continuing importance of location to mobile commerce and marketing

03/22/201203/22/2012 Julie Campbell

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

Linking Mobile works to bring transactional QR codes into offline marketing techniques

03/22/201203/22/2012 John Montgallo

Linking Mobile has announced that it is creating an affiliate cost per acquisition (CPA) model that will sell ads based on the use of transactional QR codes through offline marketing channels. The strategy has already been implemented for the first time, in the form of the printing of the barcodes onto 100,000 leaflets that promote the Accident Advice Helpline (AAH), which Double Bubble has been distributing through advertising throughout London. Instead of paying for the printing and the hand-outs up-front, AAH will instead be charged for the advertising using the…

QR Codes on Steroids

03/18/2012 Guest Post

What’s a QR Code? They are those rather odd looking black and white square barcode now appearing in your magazines, newspapers and on your favorite products. By scanning them with an app on your phone they can open websites. Truth is we believe the QR code is just a bit, well, boring. Why not shake it up – perhaps add 3D layers, and sound? That humble QR code can do so much more for you if it’s an onvert™ code. Onvert can do everything a QR can do plus 3D…

How to improve your mobile marketing strategy

03/17/201203/17/2012 Sam Lambert

Mobile Marketing for Small Business Owners

Taking advantage of what mobile marketing has to offer is an important opportunity presented to businesses of all size from this technology. However, like any marketing strategy, mobile must be done properly in order to be effective. Mobile is a highly effective channel for communicating with and engaging customers and it gives businesses the chance to broaden their audience and, therefore, their customer base. Moreover, it can provide a tremendous contribution to the expansion and accessibility of the awareness of a brand. In that pursuit, the following tips can help…

QR codes are serving more purposes than ever from talking comics to payments and prizes

03/17/201203/16/2012 Jennifer Goula

QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity. Simply Tap-using retailers have been seeing improved…