QR Code Press » Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, QR Codes, Social Media Marketing, Trends » QR codes are serving more purposes than ever from talking comics to payments and prizes
March 17th, 2012 | Add a Comment
QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize.
These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity.
Simply Tap-using retailers have been seeing improved sales conversions as a result of it. This is because it allows customers to spot an item that they want to buy, and then they need only use their mobile devices to scan the items to make the purchase. This makes the codes highly transactional as well as informational.
This technique brings the consumer beyond simply receiving a discount coupon or a product offer. Instead, they are guided right through the purchasing process. Furthermore, it allows retailers and marketers to track and analyze the behaviors and preferences of consumers so that they can better understand them.
Valient, on the other hand, has used QR codes for an entirely different purpose, which included enhancing the comic book experience for their readers by making the X-O Manowar comic the first ever comic book that talks. The bottom of the issue’s cover featured a QR code that redirected the user to a video of the character’s mouth which delivered a message by way of the mobile device.
The DARPA Cash for Locating and Identifying Quick Response codes (CLIQR) offered a prize of $40,000 to the first person who combined the use of QR codes with social media in order to collect all of the code locations around the world. This was a part of a study to better understand public mobilization in the case of a national disaster when they would need to find essential survival resources.
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Written by Jennifer Goula
Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, QR Codes, Social Media Marketing, Trends · Tags: best mobile marketing, cool qr codes, darpa qr code, discount coupons, interactive mobile marketing, m commerce, m commerce services, m commerce technology, marketing through social media, mobile advertising, mobile commerce, mobile commerce adoption, mobile commerce industry, mobile commerce market, mobile commerce marketing, mobile commerce opportunities, mobile commerce services, mobile commerce solutions, mobile commerce technologies, mobile commerce technology, mobile commerce trends, mobile company, mobile coupon codes, mobile coupons, mobile e commerce, mobile event marketing, mobile internet, mobile marketer, mobile marketing, mobile marketing advertising, mobile marketing and advertising, mobile marketing campaign, mobile marketing campaigns, mobile marketing event, mobile marketing industry, mobile marketing news, mobile marketing plan, mobile marketing service, mobile marketing services, mobile marketing solutions, mobile marketing strategies, mobile marketing strategy, mobile marketing technologies, mobile marketing technology, mobile marketing trends, mobile media marketing, mobile payment processing, mobile payment service, mobile payment services, mobile payment strategies, mobile payment strategy, mobile payment system, mobile payment systems, mobile payments, mobile payments technology, mobile phone coupon, mobile phone coupons, mobile phone marketing, mobile phone payment, mobile phone payments, mobile technology, mobiles, qr barcode, qr code, qr code tracking, qr codes, scan qr code, simply tap qr code, social marketing media, social media marketing, social media marketing campaigns, social media marketing strategy, social media marketing trends, social network marketing, social networking marketing, store coupons, using social media for marketing, valient qr code