Tag: augmented reality apps

Xcel Brands brings augmented reality to Isaac Mizrahi

Stephen Vagus
Mobile Commerce

Xcel and Aurasma give Isaac Mizrahi a high tech upgrade Xcel Brands, a leading multichannel retail and marketing organization, acquired the Isaac Mizrahi fashion brand last September and is now looking to put a high-tech twist on it by introducing augmented reality. The organization has been an advocate for augmented reality for years, using it to sell popular brands to tech-savvy consumers. Now, the company is focusing its efforts on the new Isaacmizrahinewyork application, which makes use of the Aurasma augmented reality platform to provide consumers with an engagement experience.…

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VTT Technical Research Center develops practical augmented reality application for construction

John Montgallo

Augmented reality application for urban development Augmented reality is becoming more popular in the entertainment world, but the uses of the technology reach beyond this industry. Researchers at the VTT Technical Research Center in Finland have been working with the technology to put it to more practical uses. VTT has recently developed a new augmented reality system that is meant to be used in the field of construction and urban development. The practical uses of the technology are still not entirely known as the majority of developers are currently more…

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U.S. Bank develops augmented reality mobile application to help customers find branch locations

Jesse Collins
Augmented-reality

How businesses are starting to incorporate augmented reality U.S. Bank, a premiere online financial organization, has developed a new application for the iOS platform that makes use of augmented reality technology. The technology is becoming more popular in the banking industry because of its potential to make online financial management more intuitive. Augmented reality has been seeing a great deal of use in the entertainment industry and is often praised for its uses in navigation systems. U.S. Bank has taken a keen interest in the navigation aspects of the technology…

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Marvel releases first issue of its augmented reality comic series

Stephen Vagus
Marvel Augmented Reality

Augmented reality and comics make the perfect match.   Acclaimed comic and entertainment giant Marvel has released the first issue of its new augmented reality line of comics. The line, called “ReEvolution,” is meant to appeal to tech-savvy comic fans that have been growing interested in augmented reality technology. Avengers Vs. X-Men Infinite #1 is the first comic in the series and is one of the first comics in the world to have AR components. The comic can be brought to life through the use of the Marvel App, which…

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Olaworks making strides in progressing augmented reality technology

John Montgallo
Olaworks Facial Recognition Augmented Reality

Amazing technology news in the world of augmented reality. Augmented reality crowded headlines in the world of technology over the weekend after Google unveiled Project Glass – the development name for Google’s augmented reality glasses. A Korean technology startup called Olaworks is looking to make use of the momentum Google has brought to augmented reality and is showing off its new software for smart phones and other mobile devices. Olaworks has made major progress in making augmented reality more sophisticated. The company recently showed off its latest developments, which have…

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