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Report shows the rampant growth of the NFC mobile applications market

02/07/201202/07/2012 Jesse Collins

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

Research and Markets releases new study detailing the various aspects of NFC technology

01/18/2012 Sam Lambert

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

Visa awards several telecommunications companies with approval to use the payWave software

01/12/201203/13/2014 Sam Lambert

Visa Inc., one of the world’s leading credit associations, has announced that a number of NFC-enabled smart phones… from companies like Samsung, LG Electronics and Research in Motion have been awarded with certification to use Visa’s payWave software. payWave is a form of mobile wallet that is installed on a smart phone’s SIM card. The software relies on NFC technology to facilitate mobile payments. The mobile devices made by the companies awarded with the certification will be able to include the software with their new mobile devices. Mobile commerce is…

Mobile trends to expect for next year

12/28/2011 Sam Lambert

Though there’s little doubt that Facebook will continue its dominance over the social media realm in 2012, what many are wondering is the direction that mobile digital trends will be taking next year. Facebook does still have a large change that has started rolling out to its users beginning in early December, and it has been seeing mixed reviews. Many experts are wondering if the new Timeline will be one change too many and if its users will start to have a peek at Google+ to see if they might…

ABI Research shows that NFC-based mobile marketing is valued at $300 million

12/02/201112/02/2011 Stephanie Beck

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…