Tag: qualcomm augmented reality

Aurasma and Bandai partner to bring augmented reality to toy packaging

John Montgallo
Augmented Reality Video6

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

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Movie world to blend with augmented reality at the Toronto International Film Festival

John Montgallo
David Cronenberg

Noted film director David Cronenberg (The Fly, A History of Violence) is set to have his movies be transformed into augmented reality video games. The idea comes from the Toronto International Film Festival. Organizers of the event are planning a retrospective of the Canadian filmmakers works titles “The Worlds of David Cronenberg.” The project is being developed as a multi-platform augmented reality game. The technology is becoming popular in the world of marketing, but its uses in gaming are being recognized as mold breaking. Attendees of the festival will be…

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Grid: A real-time augmented reality maze from Sahar Fikouhi

John Montgallo
Augmented Reality Video

Augmented reality continues to gain momentum in the gaming world. As the technology has grown more advanced, companies specializing in augmented reality, such as Metaio and Qualcomm, have released tools to help intrepid designers build their own AR experiences. Such is the case with Sahar Fikouhi, a computational designer and architect from London, UK. Fikouhi has developed a new game for the iPhone that plunges players into a world of staggering geometry and tasks them with navigating their way through a virtual maze. The game is called Grid and it…

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Sensics developing new augmented reality headset to be shown off at technology conference in Las Vegas next year

Sam Lambert
Mobile Commerce Industry

Rumors abound suggesting that technology giant Google may be working on developing augmented reality peripherals. The company has not unveiled any plans to develop such devices at this time, but Sensics, makers of high-tech head-mounted displays, is looking to beat Google at their own game. Sensics has announced that it is currently developing a new augmented reality headset that will make use of Google’s Android platform. The project is called SmartGoggles and the company claims that it will change the way people interact with their environment. The headset is designed…

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Augmented reality gaining momentum with companies during the holiday season

Stephen Vagus
Mobile Commerce

QR codes have been a major success this holiday season. The number of companies making use of the black and white barcodes has spiked in recent months as they come to realize the usefulness of the codes. While these companies – Macy’s, Sears, Best Buy – have all chosen QR codes as a way to engage holiday shoppers, they have also begun showing interest in augmented reality technology. Indeed, the technology has been seeing a swell of attention from companies throughout the country and may soon become the favored marketing…

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