Augmented reality may just save the print industry Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The…
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Canadian newspaper QR code links to mobile website
The Drumheller Mail, a community newspaper in Alberta, Canada, is the lates in a line of newspapers that is making use of QR codes. The codes had already appeared in advertisements that have appeared in the newspaper, but now they will be used to connect readers to online content. QR codes are still quite unfamiliar and many readers have yet to make use of them, prompting the newspaper to take measures to educate their readers on how to use them. The codes will allow readers to seamlessly connect to online…
Read MoreAre QR Codes The Golden Egg for Print Media
Technology has caused declines in newspaper revenues like those of which haven’t been seen in decades. With so many people going mobile and advertisers following suit, printed media has taken a hard hit. Many people are discussing how much longer newspapers will be around; the consensus isn’t good. However, as technology caused much of the decline; technology is also playing a part in the rejuvenation of the printed word. Business Week, Fortune, USA Today and Los Angeles Times, are just a few of the printed media sources that have had…
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