The pizza chain first launched its app in 2009 and now considers it a central element to its earnings. Pizza Hut has always been a technology friendly company, after having been one of the first companies to offer online purchasing and having had a mobile commerce app available for a number of years. This company boasted one of the first online purchases, when it made this option available in 1994. From that point, Pizza Hut has continued to look to technology to help consumers to be able to order their…
Read MoreTag: pizza hut mobile commerce
Augmented reality campaign unveiled by Pizza Hut Middle East
The fast food chain has launched a new app that takes advantage of AR technology. Pizza Hut Middle East has just announced the launch of the first augmented reality mobile app in the region’s Quick Service Restaurant industry, in order to help spread the word about the company’s Family Box, while targeting a youthful and tech savvy market. The app has been created through the use of Ogle technology, which has been making mcommerce news. That company just announced its own launch at the GITEX 2012 in Dubai. That consumer…
Read More