Tag: nfc handsets

Report shows the rampant growth of the NFC mobile applications market

Jesse Collins
Mobile commerce Risks

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

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Japan Airlines adopts NFC-enabled boarding passes to better serve consumers

Sam Lambert
Japan Airlines

Japan Airlines has announced that it will be launching a new NFC-based service that will help consumers board planes faster. The airline has partnered with mobile operations company KDDI in order to create NFC-enabled boarding passes. Japan Airlines is not the first to adopt this type of boarding pass. Last year, Scandinavian Airlines began experimenting with similar boarding passes they called Smart Pass. Now, the Japanese company is looking to expound on this idea and make it popular with travelers. The Smart Passes will be able to track travelers wherever…

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ViVOtech brings NFC-based mobile marketing software to retailers

Jesse Collins
mobile commerce and NFC technology

ViVOtech – a software and systems company that uses near field communication (NFC) based technology – used their time at the NRF Annual Convention & Expo to launch their ViVOtouch mobile marketing software platform. This newly unveiled product is designed to provide retailers with the ability to offer consumers personalized content, loyalty programs, and discount opportunities, as it provides a real-time, interactive NFC-based shopping experience for customers whose mobile devices are enabled with this technology. By using ViVOtouch, mall operators, retailers, discount coupon services, and service providers are capable of…

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Research and Markets releases new study detailing the various aspects of NFC technology

Sam Lambert
NFC Technology

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

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NFC Forum members to show off new products at the NRF Annual Convention and Expo this month

Jorge Gonzalez
NFC Technology

Members of the NFC Forum, a conglomerate of companies working to establish standards on usage of NFC technology, will be in attendance at the National Retail Federation’s (NRF) Annual Convention and Expo event this month in New York City. The long-standing event will attract businesses from all over the world and expose them to new trends emerging in the worlds of marketing, commerce and general business. The NFC Forum plans to unveil new, innovative retail solutions based on NFC technology, hoping to raise awareness of how powerful the technology can…

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