Tag: nfc devices

Juniper Research study shows mobile commerce should hit $74 billion in NFC transactions by 2015

Julie Campbell
NFC Mobile commerce Payments students

The results of the latest study by Juniper Research have been released, showing that near field communication (NFC) technology will have facilitated approximately $74 billion in mobile transactions by the year 2015. Though NFC mobile payments remain in their infancy, they are being used on an increasing basis for the purchase of transit tickets and to purchase products in-store. The use of smartphones as an alternative to paper tickets and plastic credit cards is among the most rapidly growing segments of the m-commerce marketplace. The report, called “Mobile Commerce Markets”,…

Read More

WIRED to feature new NFC advertisements from Lexus

Stephen Vagus
WIRED Lexus ad for NFC

Popular technology magazine WIRED has announced that it will be featuring a new NFC marketing campaign from automaker Lexus. The magazine claims that the new NFC advertisements are the first ever in the magazine industry. The ads will feature new navigation and safety technology that will be incorporated into upcoming Lexus models. These advertisements are being billed as an interactive experience, allowing WIRED readers to get hands-on experience with the new technology coming from Lexus. Readers with NFC-enabled smart phones will be able to test out the Lexus Enform with…

Read More

European Commission to determine whether mobile commerce project from the UK can proceed

Sam Lambert
M-Commerce Industry

Regulators with the European Commission, the legislative arm of the European Union, are determining whether to grant approval for a mobile commerce project from the United Kingdom. The project has been dubbed “Project Oscar” and is a joint venture amongst three of the UK’s largest telecommunications companies: Everything Everywhere, O2, and Vodafone U.K. The project seeks to promote mobile commerce through the spreading of NFC technology and mobile devices. The companies also want to build a system that would store the financial information of consumers so that this information is…

Read More

WestSummit announces new investments, targets mobile commerce for future growth

Stephen Vagus
Mobile Commerce Future

WestSummit Captial, a technology investment firm based in China, has announced that it will be investing in projects from Union Optech, an optical lens manufacturer, and INSIDE Secure, an NFC technology provider from Europe. WestSummit has extensive history in investing in growth stage technologies, powering their progress and making new products ready from commercialization. The company believes that its latest investments will be beneficial for the technologic ecosystem of China, especially as the country becomes more interested in mobile commerce. INSIDE Secure has been a leading developer of NFC technology…

Read More

Study shows that consumers are divided on the concept of mobile commerce

Stephen Vagus
Mobile Commerce NFC technology

A new study from the Auriemma Consulting Group, a financial consulting firm, indicates that there are two distinct groups of consumers when it comes to mobile commerce. The study notes that the division is very black and white. The first group represents consumers who are willing to adopt mobile commerce and purchase NFC-enabled mobile devices. The second group represents those who are unwilling to take part in mobile payments. The study shows that the latter of the two is the largest by a significant margin. According to Auriemma, approximately 30%…

Read More