O2 and Isobar team to accelerate the development of NFC technology through new contest

NFC Technology

O2, the UK’s largest telecommunications company, has announced a contest for tech-savvy people looking to share their innovative ideas on how to use NFC technology. The company has partnered with Isobar, a modern communications agency, for the event, which will be held from February 24 to the 25. The contest is being labeled as the UK’s first NFC accelerator event and will aim to help developers secure funding for their innovative projects. Though the event is designed as a contest, its true goal is to accelerate the development of NFC…

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Connecthings expects to see the end of QR codes to come at the hands of NFC tags

QR Codes vs. NFC mobie marketing

Connecthings, a company specializing in NFC-based services and analysis, believes that NFC tags will, one day, be the end of QR codes. Many companies interested in mobile marketing have made similar claims in the past, but such predictions have yet to come true. According to Connecthings, however, more consumers are using NFC tags than QR codes. The France-based firm has distributed more than 24,000 NFC tags throughout Europe and has found that they are quite popular with consumers with smart phones. The firm claims that consumers with NFC-enabled smart phones…

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Report shows the rampant growth of the NFC mobile applications market

Mobile commerce Risks

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

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Cellum showcases its secure mobile payment solution in London – Hungarian CellPay technology suitable for Western European markets

Mobile Payments

Budapest, February 1st 2012 – At London’s Mobile Payment and NFC conference, industry experts will exchange ideas on expected trends in mobile payment and purchasing this year. The three-day event is co-sponsored by Hungary’s Cellum Group, creator of the CellPay secure mobile payment system. The company’s innovative solutions include the MasterCard Mobile service whose world premiere in Hungary last autumn will soon be followed by its launch in other markets. Cellum’s innovative technology is not operator-specific. The Hungarian company’s CellPay system, presented by Cellum CEO & President and János Kóka…

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Japan Airlines adopts NFC-enabled boarding passes to better serve consumers

Japan Airlines

Japan Airlines has announced that it will be launching a new NFC-based service that will help consumers board planes faster. The airline has partnered with mobile operations company KDDI in order to create NFC-enabled boarding passes. Japan Airlines is not the first to adopt this type of boarding pass. Last year, Scandinavian Airlines began experimenting with similar boarding passes they called Smart Pass. Now, the Japanese company is looking to expound on this idea and make it popular with travelers. The Smart Passes will be able to track travelers wherever…

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