Small business owners without a mobile presence are missing out on an enormous slice of the consumer sales pie. EMarketer estimates that mobile commerce sales, including purchases on tablets, smartphones and mobile devices, rose 81% to about $25 billion last year. This statistic alone should be sufficient to galvanize businesspeople into immediate action. U.S. Consumers will access the Internet more through mobile devices than through personal computers by 2015, estimates the International Data Corporation Worldwide New Media Market Model. Now is the time to optimize your site for mobile or…
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Mobile Website: Optimizing Websites to Work Better on Phones
Make Your Site A Mobile Website One of the hottest discussions these days is about how websites can be designed to deliver optimum performance on mobile phones. To figure this out, you need to know what the differences are between a computers’ OS and that of the smartphones. Knowing these differences would enable you to make useful fixes which in turn would help your websites run smoothly on the addictive and ubiquitous mobile platform. Assessing Phone Performance Knowing how your website works on mobile phones right now will give you…
Read MoreMobile website from Orbitz is now open for smartphone business
The online travel firm has completely redesigned their mobile website. Though Orbitz has had an mobile website up and running for some time now, its first version experienced a large number of struggles and troubles along the way, which caused the online travel company to come up with a second generation site that has experienced far superior optimization. The former mobile website was often unavailable to smartphone and tablet users. It was not uncommon for the m-commerce site to present the following message “Our mobile magic hasn’t spread to this…
Read MoreMobile websites are beginning to look identical to consumers
Many wonder why mobile sites that have been optimized for smartphones all look the same. Websites that have been optimized for mobile commerce or sometimes referred to as the mobile web, are beginning to suffer from a cookie cutter effect and consumers are starting to notice and wonder why. The key to the problem is that the entire channel has only been in existence for a very short time. Mcommerce as a whole has only come into its own over the last two years. This has not given marketers a great…
Read MoreMobile Marketer acknowledges Hennessy Kaws 2011 campaign by one50one
Mobile Marketer has given one50one the recognition for “Mobile Campaign of the Year” in 2011 for its marketing of the collaborative between Hennessy and Kaws. The campaign for Hennessy, which is among one50one’s oldest clients, and the artist known worldwide, Kaws, was a combination of social, digital, and mobile, in order to gain access to the largest possible audience. The efforts showed themselves to be extremely effective, and achieved 1.3 million scans of the QR code which was custom-made for the campaign and that was printed on the cognac bottles…
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