mobile qr code marketing Archives

Simple QR code technique could help marketers build more effective campaigns

01/08/201204/25/2012 Stephanie Beck

QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the boundaries they once believed kept the barcodes confined. Most QR codes are scanned by consumers…

Diesel brings a very social QR code campaign to shops

05/24/201105/21/2011 Jesse Collins

Mobile marketing is becoming popular all over the world. As more people turn to smart phones and other mobile devices to enhance their daily routine, more advertisers are tapping into new ideas to reach a mobile audience. Fullsix, a far-reaching marketing communications group in Europe, has launched a new QR code campaign for fashion brand Diesel. The campaign aims to integrate social media with the point of sale is stores. Many companies have been ramping up their presence on social networks like Facebook and Twitter. Consumers are constantly connected to…