QR Code Press

A mobile consumer needs optimized search and navigation from a site

01/04/201201/04/2012 Jesse Collins

There are many decisions to make and metrics to monitor when attempting to design an effective, positive, and engaging mobile experience, such as whether a mobile site should be created, or whether a feature-rich mobile app will be more appealing and will encourage greater results. What many marketers fail to do, and the step that can have some of the largest impact on making the right choices, is to take a step back and ensure that the very basics are covered first, before trying to move ahead and get fancy.…

Moosejaw Mountaineering to begin phasing out its m-commerce site

10/03/201110/03/2011 Jesse Collins

Moosejaw Moutnaineering, a retailer of outdoor gear, has announced that it intends to phase out its mobile commerce site and will instead be boosting its e-commerce site’s mobile optimization. According to the senior vice president of marketing and technology of the company, Eoin Comerford, the new Moosejaw.com website will go live during the first week of October 2011. The website for this web merchant and retail chain will be capable of identifying the type of browser being used by the site visitor and will make sure that the site will…

OverstockArt.com announces its mobile website’s official launch

09/19/2011 Jorge Gonzalez

OverstockArt.com has announced that it has officially launched m.overstockArt.com, its new mobile website. This is the latest in the company’s moves to maintain its current position as a top site in the online home décor industry. With the addition of this new mobile site, customers of overstockArt.com are able to access the complete collection of over 60,000 decorative ceramic tiles and oil painting reproductions using their mobile devices with smaller screens. According to overstockArt.com’s CEO, David Sasson, the company was responding to statistics such as the July 2011 Nielson report,…

Domino’s Pizza adds iPad app to boost sales

09/03/201109/03/2011 Jesse Collins

Domino’s Pizza has announced that they will be making the ordering process much easier for mobile device owners through their new iPad app that allows their customers to order and customize their favorite pizzas. The app allows U.S. and U.K. customers make their order no matter where they are, as long as they have their iPad device handy. It was developed by Somo. According to the Domino’s Pizza multimedia manager in Bedford, England, Nick Dutch, as the orders being made online were beginning to represent an increasing percentage of overall…

Getting to know the basics of mobile analytics

07/26/2011 L. Green

As mobile marketing increases in popularity and the various techniques available become more numerous, it becomes increasingly important for businesses to be able to implement effective mobile analytics, and understand what they mean in terms of the successes and failures of a certain campaign and how that information can be applied to improve the results of future campaigns. The term “mobile analytics” itself refers to the various types of solutions and metrics that can be applied to mobile marketing efforts, for example, QR codes, SMS messaging, smartphone web data, and…