QR Code Press

Marketing campaigns dialed into green – Eco Friendly Gift Giving Trends

10/13/201110/13/2011 Sam Lambert

As the holiday season approaches, marketers are already aiming to spot opportunities that will help them to get the most out of the gift giving spirit. With the economy continuing to struggle, and as consumers maintain their interest in everything “social” and “green”, marketers are anticipating that they will be more innovative in the ways that they choose to give more but without spending as much money. This year’s research, performed by the Collective, which conducted a survey on consumers in the upper income bracket showed that they intend to…

New service provides businesses with tools for DIY smartphone apps

10/11/201110/11/2011 Sam Lambert

Action App Corporation subsidiary, Andiamo Corporation, has unveiled a new service that will make it easier for companies to build feature-rich smartphone apps that can be used for effective mobile marketing. These apps will include the ability to use SMS text marketing – unlimited at no additional cost –and will add the business icon directly onto the handset of the user in order to drive awareness. ANDI CEO, Dustin Secor, said that every business that has a site now faces the responsibility of making that information available in a mobile-friendly…

Retailers use the power of mobile to enhance the in-store experience

09/02/201109/02/2011 Jennifer Goula

As the back to school season hits its peak, retailers are taking advantage of the fact that an increasing number of consumers are using their mobile devices such as smartphones and tablets to comparison shop or obtain information while they are making decisions regarding a purchase. Though brick-and-mortar stores are still using apps to help with online purchases, they are also building apps to help consumers to have an enhanced experience while they are already inside the store. They are trying to improve the way that customers shop, so that…

The right moves for small businesses using mobile marketing

09/02/2011 Jorge Gonzalez

Mobile ads study Marketing app downloads

The majority of small businesses are recognizing the fact that if they want to exist, internet marketing is an absolute must, and this doesn’t stop at a web presence through a site. The world has gone mobile, and small businesses need to keep up with that technology in order to remain alive. Social media has become a necessity for any small business that wants to establish a connection with its customers. Though the features and tools are changing on a regular basis, the purpose of the effort remains the same:…

QR codes may mean the end for SEO marketing

08/30/201108/30/2011 Jesse Collins

Despite their prowess in advertising, QR codes are beginning to clash with an established and popular marketing technique. Search engine optimization, or SEO, is a marketing trend that has grown in prominence since online content started to generate significant revenue. The concept guiding the technique is to tailor content so that it will appear in search engines. This often involves filling written work with a number of keywords that are meant to be strategically placed so as to catch the all-important eye of Google and other search engines. QR codes,…