Axa Belgium, a Netherlands based insurance company, has launched their latest television campaign using QR codes. Axa has been putting more effort to connect with current and potential customers of late, particularly by using the code to engage them. As technology progresses so too must companies hoping to keep in touch with consumers. QR codes are the next step in mobile marketing and have become a powerful tool in catching the sometimes fickle attentions of consumers. Axa is no stranger to QR codes. Earlier this year, the insurer constructed the…
Read MoreTag: mobile marketing news march 2011
More ways to get creative with your QR Code campaign…
Aleyant System, a graphic communications company that offers web-to-print solutions, has announced a variable QR code generator will be added to the eDoc Builder, the company’s web-based data publishing system. The codes will be able to be merged with a database and allow for personalization for print campaigns. Aleyant is encouraging its customers to take advantage of emerging mobile marketing tools now as their popularity begins to take off. A number of benefits can be gained from using the codes and Aleyant believes that retail businesses will see the most…
Read MoreUsing QR codes linked to product demos are proving to be great marketing tools
Pacific Natural Foods, a provider in organic food and beverages, will be incorporating QR codes to better engage their customers. They will use the codes as a means of bringing their products, recipes and cooking demos to consumers at large. Pacific Natural Foods will be showcasing the codes at their booth during the Natural Products Expo West this weekend. QR codes have long been used as a tool for marketing but Pacific Natural Foods wants to do more with them than just sell product, they want to educate consumers about…
Read MoreBig wine contest promoted with QR Codes
Oregon based winery, R. Stuart & Co., have launched their latest campaign that is making use of QR codes on their recently release Big Fire Pinot Gris wine. The codes, when scanned using a smart phone, will invite consumers to participate in the company’s “Me and My Big Fire” contest on YouTube. The contest was developed by Maria Stuart, co-owner of the winery, alongside marketing firm LynkSnap. The contest is calling for fans of the Big Fire wine brand to submit videos about their experiences with the wine. A sample…
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