Aleyant System, a graphic communications company that offers web-to-print solutions, has announced a variable QR code generator will be added to the eDoc Builder, the company’s web-based data publishing system. The codes will be able to be merged with a database and allow for personalization for print campaigns.
Aleyant is encouraging its customers to take advantage of emerging mobile marketing tools now as their popularity begins to take off. A number of benefits can be gained from using the codes and Aleyant believes that retail businesses will see the most success in using them.
“We wanted to make it easy for printers to offer this feature to their customers,” said Greg Salzman, president of Aleyant Systems. Salzman believes that QR codes will become the cornerstone of direct mail, businesses cards, magazines and other print marketing.
Using the Aleyant QR code generator, users will be able to create vector based codes and will be able to affix them to their print content. Customers will also be able to incorporate a free code generator to their websites.
More companies are using the codes as a way to directly engage their customers. While they certainly hold benefits for print media, they are not restricted to a single medium. QR codes have been used extensively in a number of industries to great successes. As mobile technology becomes more pivotal, the companies that utilize QR codes and other mobile marketing technologies will have an advantage against those who do not.
