Axa Belgium, a Netherlands based insurance company, has launched their latest television campaign using QR codes. Axa has been putting more effort to connect with current and potential customers of late, particularly by using the code to engage them. As technology progresses so too must companies hoping to keep in touch with consumers. QR codes are the next step in mobile marketing and have become a powerful tool in catching the sometimes fickle attentions of consumers.
Axa is no stranger to QR codes. Earlier this year, the insurer constructed the largest QR code in Belgium. They achieved this feat by assembled thousands of paint cans on the side of a building to form a colorful code. The code was fully functional when completed. It was part of their launch of their new renovation insurance plan, and scanning the code would take people to a mobile site where they could learn more about the program.
The commercial, dubbed an i-mercial by the insurer, features a home whose door is replaced with a QR code. Something unknown crashes into the house, at which point viewers are invited to scan the code to see what happens next. The commercial ends shortly thereafter.
Scanning the code brings smart phone users to a mobile site that hosts the rest of the video. Viewers take a first person stroll through the home, finding that it has been wrecked by an accidental crash from an unexpected visitor. The video concludes with a product demo that showcases the various insurance applications Axa has had developed for smart phones.
