The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their smartphones and tablets on an increasing basis in order to complete their…
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Mobile marketing will make up half of budgets in five years
The sector will still not be able to reach its full potential due to a skills gap that will continue to exist. The results of a study by Experian Marketing Services have predicted that by the year 2017, companies and brands will be spending 50 percent of their budgets on mobile marketing. However, at the moment, progress is stunted due to a lack of understanding of the sector. Those responsible for implementing mobile marketing techniques are still struggling to fully comprehend the medium and are challenged by the methods used…
Read MoreMobile commerce industry demanding marketers more than any other employee
Mobile marketers in high demand causes many to rethink their occupation. According to Propel London data, in the mobile commerce industry, marketers with an expertise for targeting these device users are now the highest in demand employees. Propel London is a digital recruitment agency and its most recent “Digital Salary Insights” report has indicated that the U.K. job postings for mobile marketers have increased from only 10 vacancies in 2009 to more than 150 listed in 2011. At the same time the job openings for social marketing over mobile devices…
Read MoreMobile marketing is undergoing an employment boom
Thinking about a career change into mobile marketing? Now might be the time! According to WANTED Analytics – the top source for talent marketplace real-time business intelligence – since the beginning of the year, there have been more than 6,000 job postings listed online for mobile marketers in the United States alone. As both MMS and SMS have grown, as have the number of mobile game and app downloads. The use of the mobile internet has also skyrocketed. Businesses have not failed to notice this trend, and they are now…
Read MoreMobzio.com and AdMobix partner together to offer effective mobile marketing solutions to marketers
The share of digital marketing that is shifting toward mobile is growing quite rapidly, causing the m-commerce environment to continually change with each passing day. In order to respond to the needs that are developing as a result of this condition, Mobzio.com – a mobile marketing blog aggregator – has partnered with AdMobix – a mobile affiliate network – in the hopes of assisting mobile marketers to find the solutions that they need to effectively achieve the results they desire. Throughout 2011, mobile searches increased by four times, and in…
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