Mobile marketers in high demand causes many to rethink their occupation.
According to Propel London data, in the mobile commerce industry, marketers with an expertise for targeting these device users are now the highest in demand employees.
Propel London is a digital recruitment agency and its most recent “Digital Salary Insights” report has indicated that the U.K. job postings for mobile marketers have increased from only 10 vacancies in 2009 to more than 150 listed in 2011. At the same time the job openings for social marketing over mobile devices jumped from 28 to 100 within that same span of time.
Along with the increase in demand for product management, ad ops, media sales, client services, and app development for mobile marketing, so have the average salaries, as they increased the most the more they were specifically related to mobile roles.
Phil Haslehurst, the marketing manager for Propel, has explained that mobile is now experiencing the same time of growth period that once occurred in the search industry only a few years back.
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Though mobile was once a field in which there were only a few specialist companies, as the world changes and mobile is adopted by virtually everyone in the entire digital marketplace, agencies and brands are finding themselves needing to adapt along with consumers who are now widely using smartphones and tablets.
Another similar site, WANTED Analytics, has discovered very similar findings in the United States. Their data has shown that within the last three months, there have been more than 6,000 postings for Marketing Managers that include the requirement for skills in mobile marketing. This represented a year-over-year growth of 26 percent.
As game downloads, mobile apps, MMS, and SMS, as well as mobile internet usage as a whole is rapidly on the grow, companies are seeking new and innovative ways to use mobile devices to connect with consumers through promotions and other marketing efforts.
When compared to the same three month period in 2010, there has been a growth of 134 percent, and in comparison with the same time in 2009, there has been a 400 percent growth. The top Three mobile commerce marketing skills in demand are: Microsoft PowerPoint, Search Engine Optimization (SEO), and Customer Relationship Management (CRM).
Article: Mobile commerce industry demanding marketers more than any other employee
Article Source: Mobile Commerce Press
Author: Lisa Green