QR Code Press

U.K. town of Reading to experience QR code and NFC pilot

03/08/201203/08/2012 L. Green

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…

Johnny Rockets’ launches new QR coded marketing campaign

03/06/2012 Stephen Vagus

Restaurant chain Johnny Rockets’ has launched a new marketing campaign that uses QR codes to reach out to tech-savvy consumers. The company has some big plans for using the codes after the campaign has run its course. Johnny Rockets’ is looking to build an online customer database that will help the company distribute discounts and special promotional incentives and information. The database is to be called the Rocket e-Club and will be one of the company’s first major mobile marketing and commerce initiatives. Johnny Rockets’ QR codes are to appear…

Competitrack report shows QR codes’ rise to stardom in 2011

03/03/201203/02/2012 Stephen Vagus

Competitrack, a full service advertising tracking firm, has released a new report concerning the performance of QR codes in 2011. Last year, QR codes exploded in popularity, appealing to a multitude of companies looking to connect with consumers with smart phones and other mobile devices. Though the codes had been around for years in Asian markets, they were still very new in the West, where consumers had little experience with such technology. Competitrack’s report suggests that that unfamiliarity is rapidly evaporating. The firm analyzed some 7,300 advertisements using datamatrix barcodes,…

Experts recommend that businesses not ignore Boomers’ money

02/27/2012 L. Green

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…

CommerceTel Corporation announces its selection as the UFC mobile tech partner

02/23/201202/23/2012 Jorge Gonzalez

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…