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Half of revenue from mobile game apps generated by 0.19% of players

03/28/201603/27/2016 Julie Campbell

Gaming applications must be very careful about their strategies as very few users actually buy. Publishers of mobile game apps need to take a great deal of care as they market their applications and target their new users, as a wide majority of players won’t ever actually make any purchases. A recent Swrve study revealed that only a tiny sliver of all players made up about half of the revenue. In fact, 48 percent of the total revenue generated by mobile game apps comes from a virtually microscopic 0.19 percent…

Tencent reports greater growth thanks to mobile games and other ventures

03/25/201603/23/2016 Stephen Vagus

Company finds more success through a strong mobile focus Tencent, one of China’s largest Internet companies, has released information concerning its performance over the past year. In terms of sales, the company saw a 45% increase in quarterly sales, which is better than it had expected. Tencent is seeing significant growth through its mobile endeavors, especially where payments and gaming are involved. The company is also selling a wealth of content via its mobile platforms, such as WeChat and QQ. Adding rich content to mobile platforms make them more attractive…

Mobile games generate controversy in Japan

03/18/201603/16/2016 John Montgallo

Mobile gaming is becoming an extremely expensive pastime for many consumers The mobile games space is often criticized for its love of microtransactions. Many mobile games feature content and bonuses that can be paid for. In fact, many games actually limit how much people can play unless they are willing to pay. In Japan, a particularly mobile game has caused some controversy, highlighting how dubious microtransactions can be. The game is called Granblue Fantasy and is developed by Cygames, which ran a special promotion for the game just before the…

Growth of mobile games in Southeast Asia is slowing, but remains strong

03/08/201603/06/2016 Jesse Collins

Southeast Asia is leading the way in the aggressive growth of mobile gaming Southeast Asia may be the world’s leading market for mobile games, but the market is showing signs of becoming more sluggish due to oversaturation. While more people in this region have been purchasing smartphones, the number of big-name mobile games has reached a point where smaller games are finding it harder to compete. Games like “Candy Crush Saga” and “Minecraft” have come to dominate the market, leaving little room for other games to thrive. Mobile games are…

Bethesda is moving into mobile gaming

03/07/201603/06/2016 Stephen Vagus

Bethesda has taken interest in the mobile sector fallowing the success of Fallout Shelter Prominent game developer Bethesda has found success in the mobile gaming space with its vastly popular Fallout Shelter title. The company first announced the game in June of 2015, opting to launch the game in the same month. Initially only available for the iOS platform, Bethesda brought the game to Android in August of last year. The game proved massively successful, which has exposed Bethesda to the promise that exists in the mobile gaming sector. Bethesda…