QR Code Press

Layar blends augmented reality with QR codes

03/12/201303/11/2013 Stephen Vagus

Layar introduces update to augmented reality application Layar is a leading name when it comes to augmented reality. The company’s Layar App is used by tens of thousands of people all over the world to engage in interactive digital content and Layar has helped many of the world’s largest companies integrate augmented reality into their marketing campaigns. This week, Layar introduced a new update to its popular mobile application, which equipped the app with the unexpected capability to scan QR codes. Layar has no intention of killing QR codes QR…

QR codes to be applied to Canadian war graves in Wales

01/04/201304/13/2014 Julie Campbell

The Welsh graveyard is using technology to help visitors to understand the presence of these markers. A cemetery in Wales behind St. Margaret’s Church in Bodelwyddan will now be adding QR codes to the Canadian war graves on that site in order to help visitors to understand why they are there. Many people don’t know the history behind those buried under the markers. Therefore, instead of setting up the cemetery with the traditional information plaques and other stands, the HistoryPoints project chose to use QR codes as a method of…

QR codes used by party hosts to share WiFi details

01/01/201304/11/2014 Sam Lambert

Simply framing a smartphone barcode is enough to answer a common guest question. One of the most commonly asked questions by party guests these days has to do with the password to use a host’s wireless internet, and it can now be answered with the quick scan of QR codes framed on the walls. This provides convenience for both hosts and for the guests of parties and get-togethers. Neatly hanging framed QR codes in the main areas of the home, or displaying them in places where guests tend to tuck…

Visualead may revolutionize QR codes

12/19/201204/11/2014 Stephen Vagus

Visualead gains traction in boosting popularity of QR codes QR codes may be popular with advertisers, but they are much less so with consumers. Scan rates for QR codes are rarely disclosed by the companies that use them, but many consumers have taken to avoiding the codes because of the bad experiences they have had with them in the past. Some companies that make use of QR codes do so in a manner that is not effective or convenient for consumers, leaving these people with a poor sense of what…

QR codes on product packages still missing the mark

11/29/201211/27/2012 Julie Campbell

Some brands still fail to understand what consumers want from scanning a barcode. It has become commonplace to see QR codes on many products throughout the grocery store shelves, but while marketers seem very keen to place the barcodes on package labels, they aren’t always focused on the benefit that their use will provide consumers. Cereal boxes provide prime marketing real estate, but the barcodes placed upon them aren’t performing. The problem isn’t that consumers don’t want to scan QR codes. Instead, it is that the barcodes that they do…