MasterCard has believed that as these networks become more common, so will smartphone transactions. According to a recent statement from MasterCard, the increase in 4G networks will be central to driving an entirely new wave of innovative mobile payments options and services that merchants will be able to offer to their customers. The 4G networks will be central to engagement and innovative interactions between companies and businesses. Garry Lyons, the chief innovation officer for MasterCard, explained that 4G networks will provide the ability to be able to offer greater engagement…
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MasterCard introduces new mobile commerce service
MasterCard advances on mobile commerce plans MasterCard is taking another step in its plans to dominate the mobile commerce market. The company has launched its new MasterPass service, which allows consumers to use any payment card or mobile device to conduct mobile commerce. MasterCard has been showing strong interest in mobile commerce because of the growing proliferation of smartphones and tablets. As these devices become more common among consumers, they are causing a shift in the way people shop and pay for products. These consumers have come to favor their…
Read MoreQR codes used by MasterCard along with NFC technology
The credit card giant has announced its latest MasterPass strategy for mobile payments. MasterCard has just announced the addition of a new digital service called MasterPass, which will give consumers the ability to use any of several different technologies, including QR codes, for making purchases with mobile payments. This service is meant to enhance the shopping experience whether it occurs in-store or online. The MasterPass service is meant to bring greater simplicity to shoppers who carry smartphones, by allowing a mobile payment to be made with the ease of a…
Read MoreMobile payments mass adoption may depend on women
Experts in the industry are suggesting that female consumers may lead the way in this technology. The Mobile World Congress revealed a number of important insights, including a number of speculations regarding mobile payments, including predictions about the trends that will soon lead the environment. Some of the upcoming partnerships within the industry were also revealed at this industry gathering. For instance, MasterCard revealed that they would be having a special segment on Morning Brew, in which they revealed some of the innovation that they unveiled at their booth. Similarly…
Read MoreMobile payments primed to break the $1 trillion mark in 2 years
A recent report is showing that this important achievement could be made by 2015. According to experts in mobile payments, the use of smartphones for this purpose – as opposed to using credit and debit cards – may rise to the point of being a $1 trillion business by the year 2015. Some experts are crediting the introduction and use of innovative apps that are breaking new ground. Though mcommerce is no longer considered to be a channel that is brand new. However, the mobile payments field, in which smartphones…
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