QR Code Press

MasterCard launches new application focused on QR Codes

12/02/201311/30/2013 Stephen Vagus

Quick response codes could help boost mobile commerce Quick response codes have long been a powerful marketing and consumer engagement tool. As the codes become more popular, their use in mobile commerce is beginning to grow. MasterCard, which has a relatively strong interest in mobile commerce, has taken aim at QR codes, hoping to make them more attractive and suitable for mobile ventures. MasterCard has launched a new application called QkR, available for iOS and Android devices. The application is capable of scanning any quick response code that a user…

QR codes could be brought to a new level by MasterCard

11/29/201311/26/2013 Julie Campbell

The credit card giant has put the spotlight back onto quick response codes with its Priceless campaign. MasterCard has announced that it will be bringing its Priceless campaign to an entirely new mobile level by using a range of various services and products that are interactive and use QR codes. Among the primary efforts that the company is making is to enhance the transaction experience. It is moving forward on this goal by stepping the transaction process beyond simple functionality and enhancing it for additional features through the QkR smartphone…

Mobile payments tokenization standard sought by credit card giants

10/04/201310/01/2013 Jesse Collins

mobile commerce payments smartphone shopping

Visa, MasterCard, and American Express have announced their new proposed framework. The three credit card giants, Visa, MasterCard and American Express have unveiled a newly proposed framework for a global standard that would boost digital and mobile payments security, and that would simplify the experience of completing a transaction while shopping over a smartphone, tablet, laptop, or other connected device. The lack of a standard of this nature has been considered a considerable barrier to m-commerce. By developing a global standard, it will make it possible for a whole new…

Mobile payments taking off in Myanmar

06/10/201306/08/2013 Jesse Collins

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

Visa and MasterCard have both announced that they are seeing meaningful growth in the country. Both Visa and MasterCard have announced that the penetration of smartphones in Myanmar will considerably decrease the use of cash in the country, particularly when wireless networks roll out the use of mobile payments in this poorest country in Southeast Asia. These two largest electronic transaction companies have emphasized the massive potential in Myanmar. The credit card companies have pointed out that the government of the country is also looking to grant two more telecommunications…

Mobile payments from MasterPass focuses on quick service restaurants

05/20/201305/18/2013 Stephanie Beck

MasterCard has added its smartphone friendly transactions to the Burger King delivery program. MasterCard has just announced that BK Delivers, the Burger King delivery program, is the latest to add its name to the businesses that are now accepting the MasterPass mobile payments program. This most recent addition came alongside U.S. LivingSocial also having joined to use the transactions. MasterPass is a mobile payments digital wallet that was initially introduced in February at a large technology event. It functions by keeping the payment and shipping information of a customer all…