latest in qr codes Archives

Fox uses QR codes for virtual store movie marketing in the United Kingdom

11/16/201111/16/2011 John Montgallo

Twentieth Century Fox has announced the launch of its new “virtual store” which will use QR codes and other mobile techniques in order to sell movies to UK consumers through the use of their smartphones. The marketing campaign for the virtual store includes bus shelter ads in large cities which feature QR codes alongside the movie titles that are available for purchase in the virtual store. When a smartphone user scans the 2 dimensional code, it launches the HMV retail page specific to the movie product associated with the code.…

QR coded motorcycle helmet from SHARK

10/03/201110/03/2011 Stephen Vagus

QR codes have made their way to the realm of professional motorcycle racing. SHARK, makers of the world’s first carbon fiber racing helmet, have adopted the codes to acknowledge the growing popularity of mobile technology. The company has produced a new racing helmet whose design is based on the code. SHARK has taken a minimalistic approach to the helmet’s aesthetic qualities, deciding to let the black and white patterns of their QR code catch the eye of consumers as opposed to bright colors or flashy designs. The helmet is for…

Flash mob uses QR codes to promote spur-the-moment art gallery

09/06/201109/06/2011 Sam Lambert

Last week, strange postcards began showing up in Portland, Oregon. The cards are tagged with a “Party Arty” slogan as well as a QR code. The code, when scanned with a smart phone, resolves to a mobile website that lists an address, date and time. While it all seems very cryptic, it is, in fact, a campaign sponsored by LynkSnap, a mobile technology company, and 40 artists from around the world. The campaign promotes an improvised art gallery that opened last week. QR codes have become quite popular tools for…

Tesco launches a virtual grocery store – for real, this time

08/27/201108/27/2011 Jesse Collins

Tesco, the international grocery chain based in the UK, launched a concept grocery store in the Hanganjin subway station in Seoul, South Korea, recently. The store featured thousands of products, each labeled with their own QR code. By scanning the code, shoppers would have been able to add the item to a virtual shopping cart and then paid electronically. The store was only available for a scant few hours and was never actually operational as it was little more than a concept. Tesco, however, has not abandoned this concept, and…

Lifespire brings QR codes to a new age medical bracelet

08/07/201108/07/2011 Jorge Gonzalez

Lifespire, Inc., a nonprofit organization that helps developmentally disabled persons achieve their goals, has been developing a new version of the Code Amber Medic Altertags, a modernized medical bracelet. The tags are not actually pieces of jewelry like their predecessors; these are similar to small, plastic cards often seen adorning key chains. The new tags will feature a prominent QR code, which Lifespire hopes will be used by emergency personnel to retrieve medical information for those in need as quickly as possible. Mobile technology has been serving emergency medical technicians…