NFC technology can be used for much more than mobile commerce thanks to new app from the Android Market

Social Media Marketing

Today, much of the news regarding NFC technology revolves around how it can be used for mobile commerce. The technology, however, can be used for much more than making payments from a smart phone. For those more interested in social networking than mobile commerce, a new app has come to the Android Market. The app is called Add Friend and it utilizes NFC technology to connect people via Facebook. The app aims to streamline social networking in the real world for those with NFC-enabled smart phones. NFC chips, such as…

Read More

Industry shaping NFC Forum updates NFC technology to make it more intuitive

Mobile Sharing

The NFC Forum, a multinational non-profit industry association that promotes the technology and establishes standards within the NFC industry, has announced an update to NFC specifications. The update will allow NFC devices to interact with one another in an active fashion. Current NFC applications rely on an active reader device, such as a smart phone, and a passive device, such as a NFC terminal or mobile wallet. The Forum believes that the update will make the technology much more intuitive than its previous incarnation. To make use of the Forum’s…

Read More

Texas Instruments unveils NFC transceiver with smallest power for better design development and data transfers

Texas Instruments Headquaters

Texas Instruments Incorporated has announced its development of the near field communications (NFC) transceiver with the lowest power, changing the way the industry looks at ultra-low-powered contactless short-range communication. When compared to the competition, this new device, called the TRF7970A, extends the life of the battery up to twice as long. This is because it provides the user with eight power mode options, ranging from The transceivers have software that is easy-to-configure, so that developers can rapidly begin their work. Developers are also capable of accessing all of the control…

Read More

PayPal shows off their NFC add-on for Android, seeks to trump Google’s mobile wallet

Paypal Mobile Payments wearable technology

PayPal, the pioneer of online payments, has been embattled in a legal battle with Google recently. The company claims that Google’s new mobile wallet infringes upon an already existing concept, which lies firmly in the ownership of PayPal. While the unrest between the two companies continues, PayPal has unveiled the very product which started all the fuss. At the MobileBeat 2011 conference in San Francisco, California, the company showed off their new NFC Android widget. The add-on, named PayPal Touch, allows for the transfer of money between two NFC-enabled mobile…

Read More