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Mobile security tactic of using fake answers makes accounts less secure

06/02/201505/30/2015 Julie Campbell

Avoiding the use of accurate responses to verification questions may actually make them easier to guess. A recent research examination conducted by Google has revealed that a common tactic used for mobile security by individuals who don’t want to provide real answers to verification questions could potentially be making it easier for cybercriminals to guess their way into accounts. Some of the easiest fake answers that are out there include “I don’t know” and “I don’t have one”. The research examined the difficulty level in guessing the mobile security answers…

Mobile friendly websites to become a virtual requirement by Google

04/20/201504/18/2015 Julie Campbell

The search engine giant will be announcing a new massive shake-up that has been dubbed “mobile-geddon”. Google is getting ready to implement a massive change to its search engine recommendations in order to give more weight to sites that are mobile friendly, and to potentially cause those that haven’t smartphone optimized to experience far more than a slap on the wrist. This change could make a difference large enough to alter where people are shopping, eating, and learning. The changes being made by Google are slated to be released tomorrow,…

Half of all revenues from mobile ads go to Google and Facebook

02/10/201502/07/2015 John Montgallo

Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants. While Google still holds the position as the top earner through mobile ads, Facebook is quickly on the rise and is now starting to move into the territory that had previously been held by the top search engine. Together, however, the share of the mobile advertising market of the two companies is 50 percent. At a time in which the smartphone based advertising market has never been hotter, that 50 percent share…

Mobile ads from Google Canada designed to avoid being “creepy” in 2015

01/05/201501/03/2015 John Montgallo

As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…

Mobile marketing could benefit from Google tracking

08/12/201408/09/2014 Jorge Gonzalez

The search engine and tech giant is currently testing a way to track consumers from smartphone browsers to apps. Google has now developed a new method of overcoming the mobile marketing struggle that has occurred in the gap between visitors to websites and app users on the same smartphone or tablet, and is now testing this method of tracking, say recent reports. The online giant is now testing out a way to target consumers using mobile devices with all new tracking techniques. The new mobile marketing targeting method connects the…