Fujitsu has demoed a new application that shows some new potential for multi-screen marketing. The Fujitsu company demonstrated a new use for QR codes at CREATEC JAPAN 2013, where they showed that smartphone and tablet users can receive real-time coupons and embedded information from their favorite television programs. The technology uses these barcodes to allow information to be embedded into video that is streaming live. These QR codes can also embed information into regular TV and smart devices, in addition to recorded video. The surprising part of the demonstration was…
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QR codes that are invisible demoed by Fujitsu
The technology has been designed to provide an interactive television marketing experience. This year, at CEATEC (the Combined Exhibition of Advanced Technologies), Fujitsu made waves by introducing an all new form of invisible QR codes. The demonstration included an explanation of how they will make television advertising interactive. The interactive technology was developed by Fujitsu in order to use QR codes to provide viewers with a new form of second screen experience from their televisions. This makes it possible for advertisers to provide this second screen enhanced opportunity without any…
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