Tag: facebook advertising

Facebook ad ban lifted on Canadian company’s “overtly sexual” onions

Julie Campbell
Facebook ad ban - basket of onions

The social media giant also reversed its decision on peas flagged as promoting alcohol consumption. A seed company from Newfoundland, Canada has had a Facebook ad ban lifted after the social media platform labeled its picture of a wicker basket of onions as being “overtly sexual.” The Gaze Seed Company has found itself having to have more than one ban reviewed by the platform. According to the company’s manager, Jackson McLean, he was required to request a manual review of the Facebook ad ban in order to have it lifted.…

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Facebook says iPhone 12 launch will disrupt online and mobile advertising

Sam Lambert
iPhone 12 - Facebook login screen on iPhone

The social media giant pointed to Apple’s changes to its privacy policies. Facebook has stated that changes Apple Inc. has made in conjunction with the launch of its upcoming iPhone 12 will be deeply harmful to the social network’s capacity to place personalized ads in front of its users. The social network giant also sated that Apple’s changes will be harmful to app developers. Facebook explained that the newest iOS privacy changes that will come with the iPhone 12 will be crippling to the social network’s capacity to place personalized…

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Facebook mobile ads drive social network’s revenue to $12.97 billion

Sam Lambert
facebook mobile ads payments messenger

Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

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Facebook mobile ad growth drives the social network’s earnings higher

Julie Campbell

The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly revenue of $10.3 billion is significantly higher than it was in the same quarter in 2016,…

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Facebook Rewards QR codes provide in-store savings

Sam Lambert

The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, they are able to take advantage of discounts and offers when they…

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