As yet another indicator that m-commerce has gone mainstream, eBay Inc. is now advertising that its fashion branch is available through a mobile app that will allow consumers to perform eBay fashion searches and shop at any time and in any place. eBay has been observing the increasing trend to shop by way of smartphones and isn’t about to miss out on this growing opportunity. The following are some other notable figures about eBay’s entry to mobile. • In the third quarter of 2011, there were three mobile purchases made…
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eBay reaches markets worldwide, but still has a long way to go
Though eBay is present in many different global markets, from the United States and Canada to 12 European regions, and 8 Pacific regions, there are still many untapped territories around the world from different countries that could help eBay to reach greater potential. According to Oliver Hua, the chief operation officer for eBay South East Asia, Greater China, and Japan, the Indonesian market alone offers a substantial opportunity for eBay, considering the 95 million shoppers around the world who are interested in trends such as Penn Olson, Willis Wee, and…
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