The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…
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U.S. Postal Service offering discounts for QR code usage
Many in the mobile marketing industry believe that society is reaching a “critical mass” of smart phone use. This puts QR codes at the tipping point toward becoming a mainstream technology. Citing research from Mobio, a leader in QR code solutions for businesses around the world, which shows that QR code scanning increased by 1,200% in the last six months of 2010, more businesses are adopting the code as part of their marketing campaigns. QR has proven to be so popular that even the United States Postal Service is encouraging…
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