college students Archives

NFC technology proves popular amongst university students

09/30/201209/29/2012 John Montgallo

NFC technology being used for more than commerce There are many uses for NFC technology that extend beyond the world of commerce. Before the technology became the backbone of mobile commerce, for instance, it was used in marketing to provide consumers with engaging experiences. Now, the technology is becoming more popular in the world of security because of its uses in access control. Ironically, NFC technology is currently surrounded by controversy concerning its security and how it can be easily exploited. The security industry has only ever seen these concerns…

QR codes on clothing converts college students into advertising

09/28/2012 Julie Campbell

Local startup uses apparel as a form of walking billboard space. Chadwick Martin Bailey, a market research and consulting firm, has released the results of their recent poll regarding the way that people scan QR codes and it has led to some unique uses for the codes. The survey involved the participation of almost 1,300 people regarding their scanning habits. The poll found that 46 percent of the people who took part had scanned QR codes simply because they were “curious” about where it would lead. Jossle, a startup from…

Flare Codes to make an appearance in the Ohio University’s newspaper this week

01/19/201201/19/2012 Sam Lambert

QR codes are coming to the Ohio University’s student run newspaper, The Post. These codes are not the kind that people are becoming familiar with, however. The codes that will show up in The Post this week are Flare Codes. These custom QR codes come from a student-owned company by the same name. Flare Code seeks to conglomerate digital content into a single social network based entirely on QR codes. Flare Codes are very similar to conventional QR codes but include a simple design in the center. The design, which…

Reports show a stall in QR Code growth

12/12/201112/12/2011 Julie Campbell

Though QR codes have a great deal of potential for both marketers and consumers they still don’t seem to be catching on, because many people have yet to know what they actually are and how to go about using them. Many people assume that everyone must know what the two dimensional barcodes are and what they’re supposed to do with them, but a recent study has shown that almost eighty percent of college students don’t know what to do with one when they see it. This, from a demographic that…

Cincinnati coffee shop generates traffic through the use of QR codes

09/08/201109/08/2011 Stephen Vagus

Coffee shops and college students have gone hand in hand for decades. Whether it’s the trendy place to hang out or the overwhelming need for caffeine, coffee shops play a pivatol role in the lives of students. As such, many such shops have been cropping up in recent years, especially as they have become more popular amongst the so called “hipster” community. With more shops comes more competition, and for Andrew Eigel, owner of the Roxx Electrocafe in Cincinnati, Ohio, that competition is being beaten through the use of QR…