QR Code Press

Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

03/15/2012 Jorge Gonzalez

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

NASA looks to make aviation safer with new pair of augmented reality glasses

03/13/201203/13/2012 Jorge Gonzalez

Military training with augmented reality

NASA announced this week that it is developing a pair of augmented reality glasses. The agency joins a number of companies looking to use the technology in the same way, including Google. Unlike its potential competitors, the agency will not be developing these glasses for a commercial market. Instead, the glasses will be available to pilots and those in the aviation industry. They are being designed to prevent the most dangerous hazards pilots face when landing and taking to the air. Fog is a very common and significant threat in…

3M enters into the augmented reality arena with Post-It application

03/12/201203/12/2012 Stephanie Beck

3M, an international manufacturing and technology conglomerate, has entered the increasingly competitive arena of augmented reality. The company has developed a new application for iOS mobile devices that takes the idea of post-it notes and turns it digital. The app, fittingly called the Augmented Reality Post-It Application, seeks to bring a more social aspect to leaving notes. Users will be able to leave each other messages, which will not add to the clutter of an office or room as they will be entirely digital. Using a mobile device’s camera, users…

Marvel teams with Aurasma to make interactive digital comics

03/12/201203/12/2012 Sam Lambert

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

03/09/201203/09/2012 Jorge Gonzalez

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. Myspace has been working on this content since last year, when it was purchased…