Tag: augmented virtual reality

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Jennifer Goula
Augmented Reality Campaign

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

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Something Massive acquires Circ.us, claims title as first post-PC advertiser

Jesse Collins
Mobile-Commerce

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be focusing on creating digital content and marketing campaigns that can be viewed on just about…

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Keytree Labs unveils CEO Vision: An augmented reality system for corporations

Jorge Gonzalez
Mobile Commerce

Keytree Labs, a technology firm based in the United Kingdom, is looking to make augmented reality a staple in the corporate world. The firm has developed a new AR system it is calling CEO Vision. The system is meant to provide corporate executives the ability to access data from SAP HANA, a data solutions company serving businesses around the world. In the corporate world, SAP HANA provides a valuable service. Using a SAP HANA database system enables corporations to access valuable information and analytic data quickly. Keytree believes that augmented…

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Augmented reality continues to make waves in the world of art

Stephen Vagus
Mobile Commerce

A recent study conducted by CultureLabel, an online art retailer, indicates that a staggering 87% of global population use mobile devices. The study, titled “Mighty Mobile!” suggests that 77% of these people use their mobile devices to find information on a variety of subjects. Mobile technology has certainly been a boon for the online world, enabling businesses to reach out to consumers no matter where they are. As mobile technology becomes more common place, emerging trends could translate into major success for online retailers. Augmented reality is beginning to make…

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Hillcrest Labs launches new Freespace MotionEngine for mobile device manufacturers

Stephen Vagus
Hillcrest Labs freespace augmented reality

Hillcrest Labs, a leading developing of motion processing software, has announced the launch of its latest motion control technology called Freespace. The technology is available to manufacturers of smart phones and other mobile devices. Hillcrest claims that the new technology will improve a mobile device’s motion sensors, allowing these devices to better facilitate augmented reality. Manufacturers using Hillcrest’s new technology will be able to produce mobile devices that are capable of handling the demands of high-level augmented reality software, making them more appealing to consumers interested in interactive technology. The…

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