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Guiding Light mobile application can help people find their way with the use of augmented reality

02/18/201202/18/2012 Stephen Vagus

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

Ravensburger’s new augmented reality maze to debut at the American International Toy Fair in New York City

02/15/2012 Jennifer Goula

Ravensburger, makers of high quality puzzle games, has announced the launching of a new line of interactive puzzles that uses augmented reality to put players into the game itself. The first of these new games is called Electronic Labyrinth, which will be available for iOS mobile devices. The game seeks to provide a unique experience to consumers by allowing them to traverse the virtual world. Ravensburger has plans to release a number of augmented reality games and believes that technology to be the future of gaming entertainment. The company will…

Augmented reality glasses from Vergence Labs have world changing potential

02/14/201202/14/2012 Sam Lambert

A new brand of high-tech eyewear has made an entrance into the growing market of augmented reality-enhanced glasses. Vergence Labs, a technology company, has announced that its engineers have created a prototype augmented reality glasses system that incorporates cloud technology. Like similar products coming from other companies, these glasses are meant to enhance the wearer’s vision and provide them with information they might find helpful. Unlike other products, however, these glasses are also equipped with facial recognition technology, which could be very useful in terms of social networking. The glasses…

Starbucks to launch new augmented reality campaign for Valentine’s Day

02/07/201202/07/2012 Stephen Vagus

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

Augmented reality used to mark expansive interactive theme park in South Korea

01/30/201201/30/2012 Stephen Vagus

Augmented reality has established itself as a powerful new technology in the realms of gaming, marketing and entertainment. The technology has come a long way in the decades since it was first developed and now more companies and organizations are adopting it with open arms. In South Korea, the technology is getting a lot of attention for how it is being used in a new project. D’strict, an interactive technology company, has constructed the world’s first 3D theme park in Seoul, South Korea, called Live Park. Live Park is comprised…