Tag: app marketing

66 percent of mobile ad spend is focused on video

Jennifer Goula
mobile ads spending marketing

A recent study has shown that this type of media has become a main focus in smartphone advertising. The results of a new study that have been released by AppLovin and AppsFlyer has shown that a considerable percentage of mobile ad budget has been focused on video, which has already been a growing focus in overall online advertising, regardless of the channel. The study has shown that video is producing a growing amount of revenue and it boosts customer retention. Throughout this year, each quarter has seen an increase in…

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Mobile ad network launch on the way at Amazon

L. Green
amazon go app mobile ad network payments

The massive e-commerce marketplace is now turning itself into a rival for Facebook, Google, and other giants. Amazon, the massive e-commerce marketplace, has now revealed that it is going to make a brand new move in the device sphere, as it will be creating its own mobile ad network in order to compete with Google and Facebook in this area. The company has long been heavily involved in the creation and selling over mobile devices. Not only does Amazon sell over m-commerce, but it has its own range of devices…

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