QR codes used on Arizona Beverages at 7-Eleven boost in-store experience

Arizona drinks QR codes

Smartphone activated mcommerce campaign is expected to generate consumer excitement. Beginning this month, customers at 7-Eleven have been able to use the QR codes on Arizona Beverages on the label of its newest drink flavor in order to become eligible to win a number of different prizes. The Cherry Lime Rickey flavor is brand new and is available exclusively at the convenience chain. By making its new flavor launch at 7-Eleven, Arizona Beverages is piggybacking on the mcommerce success that the convenience store chain has already been experiencing over the…

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Coca-Cola takes charge of conservation with the help of QR codes

QR Code Marketing

Coca-Cola has launched their very first QR code campaign. The company has long been a fan of mobile technology but has been slow to adopt QR codes due to uncertainty regarding how popular they would be with consumers. While consumers are still quite unfamiliar with the codes, more people are growing accustomed to the black and white barcodes. Coca-Cola is partnering with the World Wildlife Fund for this campaign, hoping to help increase awareness of environmental issues. The codes will appear on Coca-Cola cups distributed at 7-Eleven stores throughout the…

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