Lotte Card, a credit card company from South Korea, has come up with a solution to the struggle faced by mobile app developers that has limited them to the choice of either developing apps that function over multiple platforms or coming up with a sophisticated custom app – but not both.
Though mobile apps are already possible for multi-platform use, one of the most significant problems that are faced with their development is that there was a limit to the sophistication that was possible for apps that would function across more than one platform. Therefore, developers could either come up with a custom app for each major platform for mobile devices, or they would be limited to a less-capable app that would work through the browser of the device but would function on any platform used by the device.
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This way, the multi-platform benefits of using web apps can still be used, but the same limitations are not necessary. Like other native apps, this new form of programming allows multi-platform apps to access device features such as the address book or camera, as well as native user-interface elements that are unique to the platform in use. Moreover, these new apps can use the device browser to grab web content.