QR codes have been used in a plethora of marketing endeavors as a way to connect directly with consumers. The barcodes often see success in the field and are becoming a herald for innovative mobile marketing in western society. However, their use can apply to much less conventional forms of marketing. Some individuals have taken to using QR codes to brand themselves rather than products, in an effort to establish a quickly identifiable persona.
Any assortment of information can be associated with QR codes. The code can be linked to videos, websites, or simply contain text messages that are viewable upon scan.
Among those looking to give their identity a technological edge are actors and actresses. Normally, when submitting information to casting directors, an actor’s resume consists of one sheet of paper with a photo on the front and a short portfolio on the back. Some have taken to adding a QR code to their resume as a means of displaying their talent. A scan of the code will open a video of a monologue or scene, giving the director an immediate measurement of skill.
QR codes are also adorning the walls of some homes. Replacing paintings, some socialite families are taking advantage of the technology to show their taste in art or video or to simply make a statement.
Anyone can generate a code for free via a number of sites on the internet and, with the rising prevalence of smart phones, the use of the codes may become a quick and effective way to brand personalities in the near future.
