Mobile technology adoption pushes in-store sales down among unprepared retailers

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Experts are cautioning retailers that if they want to remain open, mobile features are not optional. This last holiday shopping season saw a decline in in-store shopping that many are blaming on mobile technology adoption. In fact, the spending in retail businesses during that season it its slowest since 2012 in many markets such as in the United Kingdom. That said, while some retailers suffered, others found that they were using smartphones to bring customers in. Mobile technology adoption has presented a considerable challenge to the entire retail industry. That…

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QR code usage gets a solid boost through mobile retail

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As shoppers head to their smartphone as a part of their shopping journey, quick response codes play a growing role. QR code usage has been taking off at a time when it had been expected to die off by many people in the tech industry. Its affordability and ease of use has made it highly appealing as a part of retail mobile marketing strategies. This claim is supported by research results put forward by Juniper Research. Juniper now forecasts that the QR code usage by consumers is only going to…

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New Walmart m-commerce features allow customers to scan and go with self checkout

Walmart m-commerce gadgets exchange

While self checkout isn’t new technology, the latest version lets shoppers scan products as they shop. The latest Walmart m-commerce feature is starting to be rolled out, making it faster and easier for consumers to check out. The tech brings together the use of mobile commerce on customer scanners with the self checkout desks. The idea behind the new Walmart m-commerce option is to make it possible for consumers to use handheld devices to scan products as they shop. That way, by the time they arrive at the self checkout…

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Mobile user acquisition costs fall thanks to smartphone shoppers

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As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition Trends and Benchmarks 2017.” The report was published by Liftoff, a mobile app…

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Retail mobile commerce came close to flunking its report card

UK mobile commerce - Woman with mobile phone

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar to a report card. The average outcome among all the retailers’ scores…

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